Tea Too Shop
Location
Shop 292/585 High St, Penrith NSW 2750
Year
2021
Client Brief
Tea Too
Requirements:
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Sense of a journey throughout the space
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Based on a colour scheme or theme
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Utilise ceiling to create interest
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Focus on sustainable materials
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Accent lighting to highlight the products
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Fun and enjoyable space for customers
Project Description
T2 or Tea Too (est. 1996) encourages everyone to find something suited to them. The five things that are the essence of the brand are quality, sustainability, community, their colours (orange and black) and customer base. They are refurbishing their store in Westfield Penrith which serves as a shopping centre.
The client wanted a space that transforms the retail experience into something new and fun utilising environmentally safe materials.
The vision for the space is to create an enjoyable retail experience that sparks a journey through not only the space but also the products the client has to offer. The materials have minimal contrast with dark undertones, encouraging customers to explore the space. The mirrored walls and synthetic grass on the ceiling are inspired by Alice in Wonderland, the theme throughout the space, and is a play on bringing the outside inside. The joinery also features Japanese burnt timber or Shou Sugi Ban imprinted with a lace pattern. The identity of the new store is defined by the hats that hang above the window display and POS, drawing heavy inspiration from the theme. This design is unique, interesting and draws the eye into the journey of the store and T2 products.
Skills Used: 3ds Max, AutoCAD, Photoshop, Hand Drawing
SITE PLAN
Penrith is situated on the banks of the Nepean River in Greater Western Sydney, centred between The Blue Mountains and Sydney centre. It is growing in population and developments both commercial and residential.
Note: Real Commercial, (n.d)
MOOD BOARD
Figure 28. Assortment of Tea
Note: Everyday Health, (2021)
Figure 29. Alice Falling Down a Rabbit Hole
Note: Polamart, (n.d)
Figure 30. Roden Crater by James Turrell
Note: azcentral. , (2019)
Figure 31. Colour Burst
Note: iStock, (n.d)
INSPIRATION
Figure 32. Modern Gold Ring Ceiling Light
Note: Homary, (n.d)
Figure 33. Viktor & Rolf Paris Boutique
Note: The Cool Hunter, (2013)
Figure 34. Urban Decay Installation
Note: Active Skin Beauty Blog, (n.d)
Figure 35. End Clothing Glasgow
Note: dezeen, (2017)
SKETCHES
STORE FRONT SKETCH
PRODUCT SHELVING SKETCHES
POINT OF SALE SKETCH
MATERIALITY
FLOOR PLAN
POS
SAMPLES
COUNTER
PRODUCT SHELF 1
PRODUCT SHELF 2
BOH
3D VISUALISATIONS